Perhaps you recently caught a rerun of the 1987 Diane Keaton movie Baby Boom and thought, “Thank God times have changed and women are much more equal now.” Apparently not. Nataly Kogan, former managing director of a venture firm, recently launched the best working mother site I’ve seen in a long time, Work It, Mom. In yesterday’s Huffington Post, Ms. Kogan describes the disbelief and utter lack of enthusiasm she received from her male colleagues when they heard she was leaving the “real business world” to start a “Mommy business”.

If you need more proof that this is happening, read this article. I actually had something similar happen to the research scenario described in this article. When I was looking for my last job, my resume included a line about a group I had founded for working mothers. My headhunter took that line out and, boy, was I pissed! I told her that any company that didn’t want to hire a mother wasn’t a company where I wanted to work. I think we all need to include our motherhood as a part of the full package we offer (think of how good we are at multi-tasking!), but this study’s results gives me some pause…

As Ms. Kogan points out in her article, the U.S. has more than 30 million working moms. Advertisers know that we’re a HUGE demographic and they seem to be playing to us more and more. So why is it that Ms. Kogan’s venture capitalist partners laugh her off? I’d encourage all of you to visit Work It, Mom, read the insightful blogs and articles there, support the advertisers on the site and show Ms. Kogan’s naysayers that working mothers are looking for an outlet. A quote by Dilek Mir on the front page of the site says it best:

As women who balance professional careers and motherhood we need all the intelligent, wise support we can get and this site is right on. What a great blend of career and parenting content.